Today’s good times become tomorrow’s treasured memories. So when we have a chance to witness a unique and thrilling spectacle like the first ever UCI Mountain Bike World Series amidst the beauty of Autumn in Lake Placid, we all want to remember that forever.

To help us make and keep those precious memories, the Olympic Authority is rolling out quality logo gear we can wear and use today while also serving in the years ahead as a powerful reminder of all the weekend’s most meaningful moments.

From a simple but sturdy refrigerator magnet that’ll last years and always be there to hold up a family photo in your kitchen to a warm and comfortable hooded sweatshirt, there will be a range of great products and great prices.

  • Sturdy refrigerator magnet
  • Can koozies
  • Cowbells (handy during the event on the race course)
  • Short-sleeve t-shirt
  • Long-sleeve t-shirt
  • Hooded sweatshirt
  • Cap with visor
  • Winter beanie hat
  • Flat brimmed hat
  • Cap with visor and braided rope

Plus, it will all be available at three different locations throughout the three-day UCI Mountain Bike World Series. A convenient Olympic Authority store will be set up in a small cabin just as spectators enter the large UCI vendor village. The same event gear will also be available in the Mountain Pass Mercantile store on the lower level inside the Mountain Pass Lodge as well as the Swix Store on the lodge’s second floor.

Elaine Morris, the Olympic Authority’s retail program coordinator says, “These are really good quality goods. They’re not wimpy at all, and they come at some very reasonable prices, too, ranging from $5 to $45.”

So while you get ready for the excitement of the WHOOP UCI Mountain Bike World Series at Mt Van Hoevenberg, think about gearing up and holding onto the fantastic memories you’ll make during the event, too. For event details or to get your tickets, click here.