Tag: Commitment

FROM COMMITMENT TO CHANGE: WBD SPORTS DRIVES HISTORIC PROGRESS FOR WOMEN’S MOUNTAIN BIKE ON INTERNATIONAL WOMEN’S DAY

Three women stand triumphantly and holding trophies on the podium after their race at Mt Van Hoevenberg in Lake Placid with the UCI World Series and Lake Placid logos in the background.

On International Women’s Day, WBD Sports highlights how its Women in Mountain Bike initiative is turning long‑term commitment into concrete action. Through structural, sporting and educational initiatives, the programme continues to drive meaningful progress towards greater gender parity across the WHOOP UCI Mountain Bike World Series. The Women in Mountain Bike initiative has become a… Read more »

More Than a Season: Preserving Winter and Sustaining Our Way of Life 

A spectacular winter scene from the top of Whiteface Mountain with the Olympic Authority sustainability symbol superimposed in the center.

Part Two of a Three-Part Series on Sustainability   You don’t need to be a skier to care about saving winter. Everything we do – individually and collectively – depends on nature, and future generations will live with the consequences of what we do (or don’t do) now. Around the world, winter is changing. Seasons are shorter. Temperatures are rising. Snowfall is less reliable. What once felt constant now feels uncertain. Here in Lake Placid, and around our venues in North Creek and Highmount,… Read more »