FROM COMMITMENT TO CHANGE: WBD SPORTS DRIVES HISTORIC PROGRESS FOR WOMEN’S MOUNTAIN BIKE ON INTERNATIONAL WOMEN’S DAY

On International Women’s Day, WBD Sports highlights how its Women in Mountain Bike initiative is turning long‑term commitment into concrete action.

Through structural, sporting and educational initiatives, the programme continues to drive meaningful progress towards greater gender parity across the WHOOP UCI Mountain Bike World Series.

The Women in Mountain Bike initiative has become a central pillar of Warner Bros. Discovery (WBD) Sports’ corporate social responsibility (CSR) roadmap.

Since its inception in July 2024, marked by an inaugural networking breakfast for women from across the mountain bike community at the WHOOP UCI Mountain Bike World Series round in Les Gets, Haute-Savoie (France), the initiative has continued to gain momentum and grow in scope.

Building on that first milestone, the programme has expanded rapidly and is set to increase its influence throughout the 2026 WHOOP UCI Mountain Bike World Series. Its objective is clear: to help create a more accessible, inclusive and equitable environment, while increasing female representation at the pinnacle of competitive mountain bike.

This International Women’s Day provides an opportunity to reflect on the initiative’s achievements over the past year, as well as to look ahead to what lies in store in the months to come.