Cross-country skiers are hardy, strong, spirited people. Now their sport is proving to be just as resilient.
Despite warmer winters and decreasing snowfall worldwide, cross-country skiing is experiencing a sustained surge in participation. One of the fastest-growing sports in the United States, the trend began during the pandemic and has continued well beyond it, evolving into a broader cultural movement, especially among women and youth.
Once viewed as a fringe winter pastime, cross-country skiing benefited early on from the need for social distancing, which pushed people outdoors and toward individual, nature-based activities. Even before snow hit the ground in 2020, industry reports showed Nordic skiing gear sales jumping by as much as 200 to 300 percent. More notably, that enthusiasm never faded when pandemic restrictions eased.
Instead, the sport’s combination of fitness benefits, accessibility, and increasing visibility — particularly on the Olympic stage — has broadened its appeal and helped fuel steady growth. Participation continues to rise across demographics, with especially strong momentum in youth programs and among adults drawn to its full-body, low-impact workout.
An Inspiring Role Model Redefines the Sport
High-profile athletes such as Jessie Diggins have played a major role in this evolution. As the most successful Nordic skier in U.S. history, Diggins has helped reshape the image of cross-country skiing through the joy, grit, and determination she brings to competition.
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