Plus Exclusive Gear Available at Whiteface & Mt Van Hoevenberg

Last year’s WHOOP UCI Mountain Bike World Series in Lake Placid was a brilliant experience for spectators and riders alike. It was a huge event—but this year it’s going bigger, higher, and faster.

The addition of screaming fast Downhill World Cup races at Whiteface Mountain on top of the already mind-bending Cross Country action at Mt Van Hoevenberg will make this the only place in the country one can witness both disciplines in a single weekend.

For those watching the heart-pounding MTB action, not to mention the giant fall festival that goes with it, there’s an easy way to even further elevate this once-in-a-lifetime experience. Here are five solid reasons event merch can make that happen:

      1. Take home a tangible connection to your memories—whether it’s a sweater, cowbell, or even a simple sticker. These keepsakes will help you hold onto the magic long after the weekend ends.
      2. Show your love for mountain biking and instantly connect with the community—no words required.
      3. Own a piece of exclusive, limited-edition history. Only those here will ever have it.
      4. Let your gear tell your story. Signal what matters to you—sport, adventure, community—without saying a word.
      5. Invest in high-quality merch that lasts. Look great, relive the memories, and share the vibe for years to come.

What will be available at the UCI Mountain Bike World Series?

From sturdy refrigerator magnets that’ll hold family photos for years to cozy hooded sweatshirts perfect for crisp fall days, you’ll find a wide range of high-quality gear at great prices.

      • Refrigerator magnets, stickers, and pins
      • Can koozies
      • Cowbells and horns (make some noise on the racecourse!)
      • Short-sleeve T-shirt
      • Long-sleeve shirt
      • Sweater
      • Hooded sweatshirt
      • Cap with visor
      • Winter beanie hat
      • Corduroy hats with brim and leather logo

You’ll find all of this merch at Olympic Authority stores throughout race weekend—both at Whiteface Mountain and Mt Van Hoevenberg—making it easy to gear up on the spot

Elaine Morris, the Olympic Authority’s retail program coordinator says, “These are high quality goods. They’re not wimpy at all, and they come at some very reasonable prices, too, ranging from $5 to $80.”

As you gear up for a weekend of major thrills in the Adirondacks, don’t forget to grab something that will help you hold onto the memories long after the races are over. For event details or to get your tickets, click here.