Comprehensive Marketing Effort Includes New Domestic and International Advertising, an I LOVE NY Mobile Marketing Tour, and Continued Industry Relations Efforts To Promote Visitation
New Ads Can Be Viewed Here and Here
Governor Kathy Hochul today announced the launch of I LOVE NY’s new integrated summer tourism and travel campaign, highlighted by two new ads running through August across New York State, and in traditional drive markets including Canada. This includes advertising across broadcast, streaming and social platforms, and showcases some of the attractions and activities available. The summer campaign also includes I LOVE NY’s largest mobile marketing tour ever, and additional complementary travel industry efforts to promote visitation to the State’s 11 diverse vacation regions.
“Tourism is synonymous with New York State, thanks to all of our amazing attractions, from beaches to high peaks, from the Erie Canal to iconic museums and performing arts venues,” Governor Hochul said. “This vital industry is facing challenging new political and economic headwinds. That’s why supporting our tourism industry is more important than ever, and why we are getting out the message that no matter where you’re from, you’re always welcome in New York State.”