Ribbon cutting and celebration starting at 9 am

The New York State Olympic Regional Development Authority (Olympic Authority) announces the grand opening of The Notch at Whiteface Mountain.

Image of Whiteface Mountain with yellow dotted line indicated the path of the new The Notch Lift with The Notch logo in the blue sky at the top and the words "Opening winter 2023-2024"What: In what is the biggest, most transformative project of the summer, the Whiteface Mountain crew have installed a new detachable quad lift from the Bear Den Learning Center to a point just beyond the Legacy Lodge at mid-station. Named The Notch, this innovative lift – the only one of its kind in the East – will dramatically improve the skier experience. The lift is actually two lifts in one that together operate seamlessly.

Investments and improvements to ORDA’s ski facilities have supported the continued recovery of New York State’s tourism industry. Earlier this year, Governor Hochul celebrated an historic tourism milestone after new data revealed that more than 291 million visitors generated an unprecedented $78.6 billion in direct tourism spending in 2022.

Why: The Notch will help skiers and riders at the Bear Den Learning Center access additional beginner and intermediate terrain while also providing access to upper mountain lifts and advanced terrain. Riders can unload onto the Boreen trail or continue farther upward where they can access other trails and lifts as well as the Legacy Lodge. In this way, The Notch will help everyone experience all that Whiteface has to offer while also reducing traffic on other lifts and trails.

When: 9:00 am, Saturday, December 9, 2023, grand opening with ribbon cutting and remarks.

Where: The base of The Notch at the Bears Den Learning Center, Whiteface Mountain. Media and guests are asked to arrive by 8:45 am at the base of The Notch.

How: For questions regarding directions, parking, interviews, or additional information please contact:

Darcy Rowe Norfolk, [email protected], (518) 637-3656

Lauren Garfield, [email protected], (518) 637-2123

Single day ski passes for media are available. Please contact us in advance and let us know if you will be able to join us on Saturday.